Strategic advisory · Arnhem
Strategy gains value the moment it starts moving.
Giraffa Business Consulting is an independent advisory firm for leadership, strategy development and innovation. We help organisations in education, government, safety, care and heritage develop their direction and put it into effect. Active across the Netherlands and Belgium since 2006.
Marcel VeeningFounder · Giraffa
Partnership is the new leadership
Marcel Veening is cofounder of Víco Pioneers together with Victoria van Krieken. All Giraffa Business Consulting assignments are carried out through this organisation. Giraffa is the independent advisory firm for leadership, strategy development and innovation; Víco Pioneers brings together the expertise and partners needed to deliver the work.
- Interim leadership in collaboration and programme management
- Coalition building for education, government, care and safety
Expertise & services
Three disciplines
Change & innovation
Rethinking how decisions flow: structures, roles and rhythms that let a team keep renewing itself.
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Digital strategy
Digital strategy with a focus on applying AI in business operations and core processes.
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Public-private partnership
Building coalitions where government, business and society share one agenda and one pace.
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Experience & assignments
Twenty years of leadership, strategy development and innovation in organisations across the Netherlands and Belgium.
Read moreTwo decades.
Lasting impact.
Twenty years of leadership, strategy development and innovation. Giraffa builds organisations, directs programmes and develops partnerships across the Netherlands and Belgium.
In November 2026, Giraffa marks twenty years as an independent advisory firm.
Roles across twenty years
- Cofounder
- Managing director
- Programme director
- Strategy adviser
- Coalition builder
- Supervisory director
Entrepreneurial milestones
- 2024 – present
Víco Pioneers
Co-founder and director, Partnership is the New Leadership
- 2006 – present
Giraffa Business Consulting
Advisory firm for change, innovation, strategy development and delivery
- 2014 – 2022
COG Valei & Gelderland midden
Supervisory board member & chair of the audit committee, 11,000 students in secondary and vocational education
- 2018 – 2025
Turner Organisatieadvies
Associate consultant for education
- 2015 – 2022
Stichting CoE Sociale en Technologische Innovatie
Managing director of a regional ecosystem for social and technological innovation
- 2014 – 2015
Luminis Groep
Managing director consultancy & projects across 4 locations
- 2013 – 2014
Be Informed
Director professional services, 5 delivery teams
- 2010 – 2012
UWV Sociaal Medische Zaken
Programme manager Task Delegation
- 2006 – 2009
Politieacademie
CIO & head of department
Twenty years in motion
Watch the milestones roll by, from 2006 to today.
Leadership means setting direction, bringing together complementary expertise and taking responsibility for shared results.
Lasting value
Giraffa works on change that outlasts the assignment: structures, partnerships and leadership that keep working long after the programme ends. Twenty years on, what was built together is still visible in organisations across the Netherlands and Belgium.
20 years in leadership, strategy development and innovation
60+ leadership engagements
Arnhem, active in the Netherlands and Belgium
Marcel J. Veening MSc
Directing collaboration that lasts, from first exploration to enduring results.
As a programme director, programme manager and strategy adviser, Marcel specialises in shaping a shared vision and translating it into concrete, workable plans. His background in business administration and information technology lets him move easily between the boardroom, the professionals and the technology.
With an eye for lasting value and long relationships, he combines creativity with analysis and leadership that carries people along. Through Víco Pioneers he builds vital coalitions that work in practice.
Expertise
- Public-private partnership (PPS)
- Programme management
- Strategic advisory
- Change management
- Digital transformation
- AI transformation
- Interim management
- Interim leadership
- Leadership
- Innovation & renewal
- Governance & supervision
- Education innovation
Sectors
- Education, primary to university of applied sciences
- Government & safety
- Care & welfare
- Culture & heritage
- Technology
- Professional services
Education & certification
- 1993 – 2002ir. / MSc Business Information Technology, University of Twente
- 1989 – 1993ing. / BSc Computer Engineering, Hogeschool Enschede
- 2016 – 2024House of Coherence: leadership, supervision and strategy programmes
- 2016 – 2024Governance University: leadership, supervision and strategy programmes
- 2016 – 2024TIAS School for Business and Society: leadership, supervision and strategy programmes
- 2008MSP Practitioner and Advanced PRINCE2 Practitioner (OGC)
Let's talk through the question that really matters for your organisation.
A first conversation takes the time it needs and carries no obligation.
Phone: +31 (0)6 51 37 35 39